Welcome to Elston
We combine advanced theory with extensive practice specialising in ETFs.
We provide asset owners, asset managers and financial advisers with insightful ETF Research to inform their ETF selection and review processes.
Our research is available to Subscribers, and on Bloomberg: ETFR<Go> as well as on our website ETF Research & blog ETF Insights
Learn more about our ETF Research
We assist asset owners, asset managers and financial advisers design and build investment strategies delivered as ETF portfolios, products, and funds.
This can be to create a custom benchmark portfolio with which to evaluate managers or as a low-cost investment strategy.
Learn more about our ETF Portfolios
View ETF Portfolio Factsheets
We are a registered index provider, designing and administering multi-asset indices.
We can also design custom indices for asset owners and asset managers.
Learn more about our Indices
ETFs enable portfolios to be precision-engineered as well as providing transparency, efficiency and value for money.
- We concur with academic research that states that asset allocation, not stock selection, is the primary determinant of portfolio outcomes.
- Our focus is getting the strategic asset allocation right for a client's needs, and dynamically adjust that allocation over time in line with portfolio objectives, using a rules-based approach.
- For traditional investments (public markets), we are index investors (using both traditional cap-weight and alternative weight indices) so use ETFs to gain exposure to different, asset classes, factors and other exposures as part of a diversified portfolio.
- For alternative investments (including private markets that cannot be indexed), we look to Liquid Alternative strategies that have differentiated risk-return characteristics.